iPhone 7 Plus, 128GB and black models said to be most popular among consumers

Front of iphone7 black model

We can still find the data from research firms to get a gauge of their popularity though Apple will not be revealing the first weekend sales of the iPhone 7 and  Plus.  Slice Intelligence, which has provided a number of estimates on Apple’s devices in the past few years, shared its data on the iPhone 7 and iPhone 7 Plus.

In the U.S market, Slice Intelligence claims that the iPhone 7 Plus outsold the iPhone 7 for the first time during pre-orders. In the first 48 hours of availability, it is stated that 55% of customers ordered the iPhone 7 Plus. In comparison, 41% and 35% of customers chose the iPhone 6s Plus and iPhone 6 Plus respectively.

Slice Intelligence also said that black has become the most popular color as it accounted for 46% of pre-orders. Surprisingly, only 23% of customers preferred Jet Black although the figure could possibly be higher if not for the limited supply.

back of iphone7 black model

Rose Gold, which was last year’s most popular color, constituted only 15% of iPhone 7 and 7 Plus pre-orders. Gold and Silver models garnered 9% and 8% respectively. When it comes to the most popular storage option, 67% of consumers chose 128GB followed by 32% for 32GB and 19% for 256GB.

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